July 24, 2025

Information collected & summarized by:

Google Brings AI-Powered Virtual Try-On and Smart Shopping Tools to Search

Google has rolled out a suite of AI-driven shopping features in the U.S. that promise to transform how consumers discover, price-check and try on apparel online. The centerpiece, Try On, lets users upload a full-length photo and see clothing items superimposed on their own body across Google Search, Shopping and Images. Meanwhile, enhanced Price Alerts enable shoppers to specify size, color and target price, receiving notifications when deals match their criteria.

Looking ahead to fall, AI Mode will debut a Vision Match capability for generative outfit and room-design inspiration. By combining natural-language prompts with Google’s vast Shopping Graph, users can explore fake prototypes and then shop visually similar real-world products. Together, these updates reflect Google’s strategic pivot towards AI-first search experiences, blending discovery, inspiration and direct purchase paths.

Studies Expose Instagram’s Eurocentric Filter Bias and Fake Makeup Surge Online

New research and consumer investigations are raising alarms over two pressing beauty industry issues: Eurocentric biases in popular Instagram filters and a surge in counterfeit cosmetics on major online marketplaces.

A Swinburne University study of 225 AR face filters reveals a ‘digital beauty template’ that whitens features, appropriates exotic traits, and normalizes surgical simulations through interactive sliders.

Meanwhile, Which? finds 67% of 34 beauty products purchased from Amazon, eBay, TikTok Shop and Vinted are likely counterfeit, potentially containing toxic ingredients.

Industry experts warn these trends distort standards and endanger health, calling for stronger enforcement, clear labeling of filtered content, and robust regulatory action.

Trending Newsletters in Nail

Capitol Brief

368 new followers today

Global Breaking News Digest

306 new followers today

California State News

312 new followers today

View More Topics

Experts Reveal Frizz-Free Curl Techniques and Scalp Care Must-Haves

For anyone battling unruly curls and an itchy scalp, top stylists and trichologists say the solution lies in a two-pronged routine. Plopping, a gentle cotton-tee drying method, paired with the ‘praying hands’ application of leave-in and gel, locks in defined, frizz-free spirals without heat damage.

Meanwhile, RevAir trichologist Ladosha Wright warns that neglecting scalp health can undermine styling results. Hormonal shifts and harsh shampoos often trigger dryness, flakiness and discomfort—signs a targeted regimen of exfoliating scrubs, hydrating serums and weekly detoxes can remedy.

Urban Decay, Charlotte Tilbury, Fwee and Revlon Unveil Summer Makeup Releases

This summer’s counters are buzzing with fresh launches as Urban Decay, Charlotte Tilbury, Fwee and Revlon roll out new must-haves. Urban Decay’s iconic All Nighter spray gets its first formula revamp in 14 years—now providing up to 24-hour hold, a 22 percent finer mist and three finish options (Natural, Matte, Glowy) when it drops July 31 for $34.

Meanwhile, Charlotte Tilbury’s Unreal Lips Healthy Glow Nectar Oil arrives exclusively at Ulta in six Juicylicious shades ($25), delivering a glossy, hydrating finish with pH-adaptive color; K-beauty brand Fwee lands at Ulta on August 3 with 35+ inclusive hues across lip, cheek and eye formulas; and Revlon teams with Guy Fieri for a limited-edition Super Lustrous Glass Shine Balm in tongue-in-cheek “Flavortown” (online through July 29).

Retailers Unveil Trendy Summer Styles All Under $40

Major retailers are capitalizing on summer’s mid-season momentum with a wave of budget-friendly finds priced under $40. From Target’s new lineup of mini and maxi dresses, pointelle sweater vests and slide sandals to Amazon’s best-selling Wiholl T-shirt dress for as low as $13, shoppers have more stylish, breathable options than ever.

Beyond apparel, accessory-savvy consumers can score Aldi’s quilted Live In Style 16-inch backpack for $14.99—a near-perfect dupe of a $98 Free People style—plus versatile Mary Jane flats inspired by Jennifer Lawrence’s $600 sneakerinas for under $70. With dozens of glowing customer reviews and on-trend silhouettes, these under-$40 pieces are poised to dominate summer wardrobes.

Why it matters: In an era of tight budgets and fast-cycling trends, affordable finds from mass-market retailers are closing the gap between designer aesthetics and everyday wearability.

Newsletter you might like

Electric Drive

Stay ahead of the curve with the latest EV technology, market trends, and sustainable driving news.

LLM Digest

Stay ahead of the curve with the latest news about Large Language Models

Electric Drive

Stay ahead of the curve with the latest EV technology, market trends, and sustainable driving news.

LLM Digest

Stay ahead of the curve with the latest news about Large Language Models

Explore More

Unsubscribe

Terms & Conditions

Google’s AI Try-On & Price Alerts Transform How You Shop Fashion Online