July 23, 2025

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Anglers Hail Topwater Lures as Ultimate Bass Bait

Topwater lures are earning top billing among bass anglers. A recent Wired2Fish feature argues that nothing matches the surface-splitting strikes and trophy-sized bites these baits deliver once water temperatures climb above 62°F.

Key advantages include:

Memorable Moment Power: Anglers recall their biggest, most dramatic catches on frogs, poppers and buzzbaits.

Unmatched Versatility: From open flats to laydowns, topwaters span walks, pops and wakes that mimic everything from squirrels to shad.

Nationwide Applicability: Lakes, rivers, ponds—even Texas grass flats come alive as air-gorged bass erupt on the surface.

ICAST Unveils Sonar-Visible Bait Pop Scent

ORLANDO, FL (July 21, 2025) — At this year’s ICAST trade show, Original Fish Formula introduced Bait Pop, a clear but sonar-bright scent additive designed to activate reluctant fish on the spot. Unlike traditional scents that only mask odor trails, Bait Pop uses a proprietary biodegradable formula that glows on forward-facing sonar without altering bait appearance.

Key features:

Applies clear on any artificial lure

Available in Gamefish, Garlic and other Original Fish Formula scents

Boosts bite rates when fish appear on sonar but won’t strike

The new technology promises to reshape sonar-driven fishing tactics when the bite slows.

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Cashion Unveils Ultralight ELEMENT z2 Rods at ICAST

ORLANDO, FL (July 21, 2025) — At this year’s ICAST show, Cashion Rods stole the spotlight with its new ELEMENT z2 Series, a lineup of ultralight casting rods built on CRzm carbon blanks and Raw Finish Protection (RFP). Crafted in the USA, these rods combine an advanced epoxy matrix to resist impacts with technique-specific tapers for bait‐finesse, frog, drop‐shot and more.

ICAST Debuts Bait Pop: Sonar-Visible Scent to Activate Reluctant Fish